Too many “strategies” are merely weak lists of wished-for outcomes. Use the CRUX principle to build a strong, effective strategy.
Too many “strategies” are merely weak lists of wished-for outcomes. Use the CRUX principle to build a strong, effective strategy.
Meet Richard Rumelt
Consultant, speaker, teacher on business and corporate strategy.
Richard Rumelt is one of the world’s most influential thinkers on strategy and management. He is Professor Emeritus at the UCLA Anderson School of Management and is the author of Good Strategy/Bad Strategy: The Difference and Why It Matters. His new book, The Crux, went on sale May 3, 2022.
The 2011 Book:
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. One of six finalists for the Financial Times & Goldman Sachs Business Book of the Year.
